Our Story

The Controller Is
The New Jersey.

Game in Style. Game with Tradition.

Our Story

VarsityGripz was founded in July 2024 by a young, passionate college student who saw something missing. Sports fans wear their teams on their backs: jerseys, hats, hoodies, scarves. But on the controllers where the next generation actually plays, watches, streams, and lives, there was nothing. No teams. No identity. No way to bring the energy of game day into the way fans game.

So We Built It.

We make officially licensed gear for PlayStation, Xbox, Nintendo Switch, and PC. Silicone controller covers, console wraps, thumbstick covers, and touchpad stickers in the colors and crests of the teams, schools, branches, and clubs people love most.

Built For Sports fans Military families The global gaming community The kid dreaming of the championship The parent gifting a piece of their alma mater
Licensed AcrossCollegiate AthleticsUS Armed ForcesProfessional SportsMotorsportsGlobal Soccer

Why We Exist

Because

Sports identity shouldn't stop at the screen.

Because

The next generation lives in two worlds: the field and the controller. Brands haven't caught up.

Because

Every fan, every soldier, every student, every player deserves to show up as themselves in the spaces they love most.

Because

The controller has become the new jersey. We're here to make sure your colors fly there too.

Who We're For

The Student

Wearing their school colors to their first college football game, and bringing those same colors back to the dorm to play with friends that night.

The Soldier

Deployed overseas, playing a few hours of console gaming to feel at home, with their branch of service represented every time they pick up a controller.

The Kid

Whose favorite player just got drafted. Playing as that player on launch day with a controller wrapped in that team's colors.

The Dad

Sneaking into the game room after the kids are asleep. Controller in his hands, his college team on the wraps, the same school he met his wife at twenty years ago.

Our Promise

To every fan, every family, every player, every program who chooses us: thank you. You're not just buying gear. You're telling us this matters to you, and that means it matters to us.

We promise to keep building. To keep listening. To keep pushing the category forward. To keep finding new ways to put your team, your school, your service, and your story right where your hands are every day.

We're a young brand with a big mission. The journey is just beginning. Come build it with us.

Your Team. Your Colors.